ASUS is preparing to implement one of the largest price increases on its PCs due to the ongoing DRAM shortage.
Since the onset of the memory crisis, manufacturers have been attempting to curb price increases by relying on existing stock. However, companies such as ASUS and Acer find themselves with no choice but to raise prices to offset the rising costs of components.
According to a UDN report, ASUS intends to increase PC prices by 30%, with the hike primarily affecting the Taiwanese market. Nonetheless, this will also impact the pricing of the company’s products in other regions.
Given the current trajectory of the situation, the budget PC segment might disappear in the coming years. At present, increasing prices seems to be the only viable strategy for maintaining market position.
Previously, we reported that gaming PCs would face a price increase of 15-30%. Analysts have also predicted when memory market prices might stabilize.
HP notes that memory now accounts for 35% of PC production costs—double compared to the previous year.
The report further highlights that PC manufacturers are facing challenging times maintaining supply chains. The memory shortage, combined with rising SSD prices and a scarcity of processors and graphics cards, is exerting pressure on profitability. Manufacturers are in a difficult position as they strive to ensure consistent supply to consumer markets.
Meanwhile, companies like ASUS, Acer, and Dell have expanded their operations to include custom server production for securing their market share in AI technology. Manufacturers are urging consumers to purchase PCs soon, believing it to be the only way to mitigate future price increases.
What are your thoughts on this article? Vote: Awesome! Meh, it’s alright! What a surprise! Frustrating!
What are your thoughts on this article? Vote: Awesome! Meh, it’s alright! What a surprise! Frustrating!
What are your thoughts on this article? Vote: Awesome! Meh, it’s alright! What a surprise! Frustrating!
What are your thoughts on this article? Vote: Awesome! Meh, it’s alright! What a surprise! Frustrating!
Awesome! Meh, it’s alright! What a surprise! Frustrating!